Overview

This groundbreaking book reveals the myriad opportunities presented by the Arab Worlds market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through rich a blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor s most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.

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Brett Barry graduated from Syracuse University's television, radio, and film program and worked as an associate documentary producer for several years before moving into a career in voiceovers. In 2002, he signed with a voice-over agent in New York and began working in this field full-time. Brett's training includes improvisational acting at Manhattan's HB Studio, study of the Linklater voice techniques, and private coaching with some of the industry's top voice performers. His voice can be heard on over 100 audiobooks. He and his wife Rebecca live in New York and run Silver Hollow Audio, an independent audio production studio.

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