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OverviewThe Anime Boom in the United States is a comprehensive and empirically grounded study of the expansion of anime marketing and sales into the United States. Using the example of Japanese animation, it examines the supporting organizational and cultural processes that constitute a transnational system for globalizing and localizing cultural commodities. Drawing on field research, survey data, and in-depth interviews with Japanese and American professionals in the animation industry, the authors investigate anime's arrival in the United States beginning in the 1960s, and explores the transnational networks of anime production and marketing as well as the cultural and artistic processes the genre has inspired. This detailed study of the anime boom in the United States is the starting point for a wider investigation of the globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. It is an indispensable guide for all those interested in understanding the dynamics of power structures in cultural and media globalization. Full Product DetailsAuthor: Michal Daliot-Bul , Nissim OtmazginPublisher: Harvard University, Asia Center Imprint: Harvard University, Asia Center Volume: 406 Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.338kg ISBN: 9780674241190ISBN 10: 0674241193 Pages: 230 Publication Date: 01 October 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationMichal Daliot-Bul is Associate Professor and Head of Asian Studies at the University of Haifa. Nissim Otmazgin is Senior Lecturer and Director of the Institute of Asian and African Studies at The Hebrew University of Jerusalem. Tab Content 6Author Website:Countries AvailableAll regions |