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OverviewFull Product DetailsAuthor: Rebecca ArnoldPublisher: Bloomsbury Publishing PLC Imprint: I.B. Tauris Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.40cm Weight: 0.599kg ISBN: 9781845118969ISBN 10: 1845118960 Pages: 256 Publication Date: 30 September 2008 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsContents 3 List of Illustrations 4 Acknowledgements 16 Introduction 17 Chapter One: New York and the Evolution of Sportswear New York City 61 Sportswear 84 Modern Sportswear Aesthetic I 102 Chapter Two: American Body Culture Body Image/Body Culture 119 Health and Hygiene 132 Exercise and Dance 147 Sports Body 164 Chapter Three: Sportswear and the New York Fashion Industry During the Depression Effects of the Depression 189 Career Women 207 Fashion Group 226 Chapter Four: Sportswear's Promotion During the 1930s New York Department Stores 240 Fashion Media 259 The Monastic Dress and the Sportswear Promotion in the late 1930s 279 Chapter Five: Sportswear and the New York Fashion Industry During the Second World War Effects of the Second World War 298 Sportswear Design and Representation 222 Modern Sportswear Aesthetic II 237 Chapter Six: The American Look and the Rise of the Designer The American Look 372 New York Sportswear Designers and Consumerism 394 The Woman of Fashion 1947 414 Conclusion 431 Bibliography 456 IndexReviews'Written with clarity, elegance and meticulous attention to detail, this important new book raises the bar for fashion scholarship. Here is a genuinely new history that both challenges existing myths about Paris and sets American fashion in its proper cultural and economic context. Rebecca Arnold's adroit study shows how the lens of fashion can be refocused to reveal important insights about gender, identity and nationhood.' - Caroline Evans, Professor of Fashion History and Theory, Central Saint Martins College of Art and Design University of the Arts London Author InformationRebecca Arnold is Research Fellow in the History of Design Department at the Royal College of Art in London. She was Guest Professor in Fashion Studies at Stockholm University, 2006-2007. As Senior Lecturer at Central Saint Martins College of Art & Design, University of the Arts, she established the first UK undergraduate degree in Fashion History & Theory. She has lectured and written widely on twentieth-century fashion. Her first book, 'Fashion, Desire & Anxiety: Image & Morality in the Twentieth Century' was published by I.B. Tauris in 2001. Tab Content 6Author Website:Countries AvailableAll regions |
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