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9780367360931

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This book is a definitive overview of the important research on aging. It provides an up-to-date review of the latest research on aging, a demographic reality that should be on everyone's radar and one of the largest challenges of our time. -David Aaker, Professor Emeritus at University of California, Berkeley, USA A remarkable synthesis of the latest thinking, theories, and findings about our maturing population, and its ramifications for both business and society. The book is remarkable both for its breadth of perspective-psychological, sociological, neuroscientific, economic, political-and detailed discussions of how the graying demographic will impact our collective future. -Itamar Simonson, Stanford University, USA

This book is a definitive overview of the important research on aging. It provides an up-to-date review of the latest research on aging, a demographic reality that should be on everyone's radar and one of the largest challenges of our time. -David Aaker, Professor Emeritus at University of California, Berkeley, USA A remarkable synthesis of the latest thinking, theories, and findings about our maturing population, and its ramifications for both business and society. The book is remarkable both for its breadth of perspective-psychological, sociological, neuroscientific, economic, political-and detailed discussions of how the graying demographic will impact our collective future. -Itamar Simonson, Sebastian S. Kresge Professor, Stanford Graduate School of Business, Stanford University, USA

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Aimee Drolet, MA, AM, and Ph.D. is the Marion Anderson Chair of Management, The Anderson School at the University of California, Los Angeles, USA (UCLA). She specializes in consumer decision-making. Her research looks at the mental processes underlying consumers’ choices, specifically focusing on decision-making among older consumers. Her latest research focuses on the development of habits and on the preference for moderation. Carolyn Yoon, MBA, Ph.D., is Professor of Marketing at the Stephen M. Ross School of Business, University of Michigan, USA. Her research investigates psychological and neural mechanisms underlying decision processes across the lifespan, with a focus on generating insights that facilitate improvements in life satisfaction and well-being among older consumers.

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