Overview

"In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to ""narrowcast"" to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media."

Full Product Details

Author:   Cory Barker ,  Myc Wiatrowski
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.322kg
ISBN:  

9780786497478

ISBN 10:   0786497475
Pages:   256
Publication Date:   19 September 2017
Recommended Age:   From 18 years
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Table of Contents Acknowledgments Introduction (Cory Barker and Myc Wiatrowski) Part One: Netflix as Disruptor and as Cultural Institution From Primetime to Anytime: Streaming Video, Temporality and the Future of Communal Television (Justin Grandinetti) Terms of Excess: ­Binge-Viewing as ­Epic-Viewing in the Netflix Era (Djoymi Baker) Streaming Culture, the Centrifugal Development of the Internet and Our Precarious Digital Future (Joseph Donica) Part Two: Netflix as Producer and as Distributor Doing Time: Queer Temporalities and Orange Is the New Black (Maria San Filippo) Netflix and Innovation in Arrested Development’s Narrative Construction (Maíra Bianchini and Maria Carmem Jacob de Souza) Circulating The Square: Digital Distribution as (Potential) Activism (James N. Gilmore) Part Three: Netflix as Narrowcaster and as Global Player Binge-Watching in Practice: The Rituals, Motives and Feelings of Streaming Video Viewers (Emil Steiner) Narrowcasting, Millennials and the Personalization of Genre in Digital Media (Alison N. Novak) From Interactive Digital Television to Internet “Instant” Television: Netflix, Shifts in Power and Emerging Audience Practices from an Evolutionary Perspective (Vivi Theodoropoulou) Digital Delivery in Mexico: A Global Newcomer Stirs the Local Giants (Elia Margarita ­Cornelio-Marí) Selected Bibliography About the Contributors Index

Reviews

A critically important and unreservedly recommended addition --Midwest Book Review.

Author Information

Cory Barker is a Ph.D. candidate in the Department of Communication & Culture at Indiana University. His writing has appeared in Vox, Complex, The A.V. Club, and other publications. He lives in Peoria, Illinois. Myc Wiatrowski is an analyst of business and culture and associate instructor in the Department of Folklore and Ethnomusicology at Indiana University in Bloomington.

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