Overview

Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the ""darkness metaphor"" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.

Full Product Details

Author:   Cecil Blake (University of Pittsburgh, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.362kg
ISBN:  

9780415997713

ISBN 10:   0415997712
Pages:   156
Publication Date:   08 June 2009
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Cecil Blake is Chair of the Africana Studies Department at the University of Pittsburgh. He is the author or editor of many books, including Handbook of Intercultural Communication, Through the Prism of African Nationalism, and Intercultural Communication: Roots and Routes.

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