Overview

"I used to be a hairdresser earning around £7 per hour until someone handed me £1500 for writing a single A4 letter. That was £1500 per hour! This book reveals my outrageous and true stories of how I did that and how I became an extremely high-demand copywriter. ""Copywriters at ANY level should read this book"" The book reveals my whole journey into the world of writing great copy (accidentally). If you want more response with your copy, you should probably read it. If you want to become a copywriter. You should definitely read it. If you are a copywriter and want to go into another level, just grab the book and stop playing around. I walked out of school at 15-years old with no grades of any sort and no options so I dug holes in the ground for three or so years and put trees into those holes. I eventually became a hairdresser with a salon in a working-class mining town in Lancashire, England. At some point in my life, I ended up speaking on stages with Jay Abraham, Jay Conrad Levinson, and many other super-stars of the world of business, copywriting and marketing. Yeah, really! I've been flown around the planet at least half a dozen times to teach strategic business (something I have never been taught.) I've even sat with the rich and famous including well-known Hollywood stars and British TV stars. I even spent two weeks in the middle of the Amazonian jungle because of my writing adventures. I wrote some stuff that raised around $100k. I gave it away to an Amazonian fundraiser. They, in turn, insisted I fly to Ecuador and then into the heart of the jungle to see how this was being spent. I went, I loved it, it was crazy! I've even sat in with some of the U.K.s biggest corporate companies and have been asked to give advice, tear down internal marketing teams and rebuild them into small power-houses. Crazy stuff! And I started doing that whilst I was still a full-time working hairdresser. I've had no formal copywriting training or ever taken a course in my life. I've had no paid living mentors to guide me. I never paid more than I should for any book on the subject. I never once read a book from start to end on copy. I just read what I needed to know to get the job done. That's never changed. I want you to know this. I'm not the incredible John Caples. I truly wish I was David Ogilvy. I am nowhere near as good as copywriters like the brilliant self-styled antagonist copywriter Clayton Makepeace or the gentle Michel Fortin. I'm just an accidental copywriter. I fell into the whole thing. I had no idea what is was or what I was doing. I just write stuff. And I suppose I took the time to think about what I wanted to say and then wrote down what I was thinking. Sometimes it makes sense. Sometimes it doesn't. But when it does make sense every word can carry some kind of weird hypnotic power that gets readers to react or respond. I'm still not sure how I do it, but I do it. And one more little fact. I started writing Ads for my businesses in 1985. I had never heard of the term 'copywriting' until the late 90s at the earliest. For a self-employed guy like myself, I had no option - it had to work despite what little I knew; it just had to work. I wanted out of hairdressing at some point and this was just one option that worked. So here are a handful of tales and stories as I remember them. I hope you enjoy and feel inspired at some level. Are you ready to read my ridiculous and sometimes outrageous but true stories of the accidental copywriter?"

Full Product Details

9781838023409

Table of Contents

Reviews

I've read Alan's book not once...but twice - and it's good...damn good...he pulls you in with stories from his past...then just like the legendary hypnotist Milton H. Erickson, he strategically places nuggets of copywriting and marketing gold inside those stories that just slip right into your brain while you are turning pages to find out what happened next to Alan. If you want a shortcut to learning the lessons of a top copywriter without going through the 20+ years it took him to pick up - buy the book and read it. Rich Shevren There are no accidents in copywriting, which is why reading The Accidental Copywriter is so essential. Alan Forrest Smith shares his journey through direct experience and action. Many copywriting books are filled with formulas and egos, this is filled with results, humility, and the power of words. A copywriter is defined by how they adapt to adversity and the challenges of different businesses. Discovering how Alan turns adversity into opportunity again and again is more than just a book about copywriting, it's a manual for keeping focused and moving forward - generating massive results again and again. Declan Dunn Great book! I've known Alan Forrest Smith for almost 20 years now. The world of a freelance copywriter is one of constant change, evolution, and passion for improvement. Alan lays out his story of what it takes to succeed in this new age, complete with a blueprint of what you need to do in your own life and business. At a time when small businesses are in desperate need for help growing their sales and profits, this book shows some unconventional, yet proven ways to boost your sales and customers. Highly recommended! Troy White I read it in one sitting, mesmerizing! Alan recounts his journey from small-town hairdresser to highly-compensated business strategies and copywriter. You'll hear the good, the bad, and the ugly about growing a small business, and what it takes to be an enduring success going the non-conformist route. Alan recaps a career in the writing trenches and demonstrates that mindset, confidence, self-belief and dedication to solving real problems with empathy and facts, not fluff and fairy-tales, are what matter. I highly recommend to any aspiring copywriter or small-business owner! Kirt Christensen - Trading Science What a wonderful book - great advice embedded in great stories. It's like you're learning direct response and copywriting right along with Alan as he transforms his own business, works with clients and learns from his mentors. This is about so much more than techniques - it conveys the mindset you need to write, market and succeed. David L. Deutsch

"I've read Alan's book not once...but twice - and it's good...damn good...he pulls you in with stories from his past...then just like the legendary hypnotist Milton H. Erickson, he strategically places nuggets of copywriting and marketing gold inside those stories that just slip right into your brain while you are turning pages to find out what happened next to Alan. If you want a shortcut to learning the lessons of a top copywriter without going through the 20+ years it took him to pick up - buy the book and read it. Rich Shevren There are no accidents in copywriting, which is why reading The Accidental Copywriter is so essential. Alan Forrest Smith shares his journey through direct experience and action. Many copywriting books are filled with formulas and egos, this is filled with results, humility, and the power of words. A copywriter is defined by how they adapt to adversity and the challenges of different businesses. Discovering how Alan turns adversity into opportunity again and again is more than just a book about copywriting, it's a manual for keeping focused and moving forward - generating massive results again and again. Declan Dunn Great book! I've known Alan Forrest Smith for almost 20 years now. The world of a freelance copywriter is one of constant change, evolution, and passion for improvement. Alan lays out his story of what it takes to succeed in this new age, complete with a blueprint of what you need to do in your own life and business. At a time when small businesses are in desperate need for help growing their sales and profits, this book shows some unconventional, yet proven ways to boost your sales and customers. Highly recommended! Troy White ""I read it in one sitting, mesmerizing! Alan recounts his journey from small-town hairdresser to highly-compensated business strategies and copywriter. You'll hear the good, the bad, and the ugly about growing a small business, and what it takes to be an enduring success going the non-conformist route. Alan recaps a career in the writing trenches and demonstrates that mindset, confidence, self-belief and dedication to solving real problems with empathy and facts, not fluff and fairy-tales, are what matter. I highly recommend to any aspiring copywriter or small-business owner!"" Kirt Christensen - Trading Science What a wonderful book - great advice embedded in great stories. It's like you're learning direct response and copywriting right along with Alan as he transforms his own business, works with clients and learns from his mentors. This is about so much more than techniques - it conveys the mindset you need to write, market and succeed."" David L. Deutsch"

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