Overview

Make pricing problems a thing of the past. You have a fantastic product that customers love, but you are struggling to monetize it properly. No matter how much time you spend looking for answers, you still feel like you're in the dark. Few things have a greater impact on revenue, retention, and conversion than pricing. Yet most subscription companies leave money on the table because they haven't properly addressed the issue. In The 100-Page Subscription Pricing Book, Felix Mörée shows founders, executives, and professionals like you how to unlock your product's full potential. Every bite-sized chapter is packed with concise, practical information for packaging and pricing your subscription. From strategy and design to implementation and governance, whether you're launching a new product or refining an existing strategy, The 100-Page Subscription Pricing Book is the first and last word on every aspect of pricing.

Full Product Details

9781544550077

Table of Contents

Reviews

""Short, sharp, and actionable. Every CEO should keep this book on their desk--it's a playbook, not a theory."" --Wilma Eriksson, Co-founder and CEO of Vloxq CPQ. ""This book is an ABC-style, A-to-Z guide every entrepreneur should read, combining actionable pricing strategies with principles for building profitable businesses."" --Ivar Siimar, Partner at Trind.vc and Founder of EstBAN. ""Too few companies spend enough time on pricing. This book is a goldmine of inspiration, best practices, and practical how-tos to quickly get you on track--a must-read for any CEO or sales leader."" --John Elf, Co-founder and CSO of Pej.

Author Information

Felix Mörée is a pricing expert with extensive experience in marketing, packaging, pricing, and sales of subscription-based offerings. A former director at the global pricing firm Simon-Kucher, he is currently a pricing advisor for clients of all sizes, from startups to multinationals. He holds a double degree in engineering physics and economics from Lund University. Felix is also the author of four books on pricing and profitability published in Sweden and Finland. His book Ta Betalt! (""Get Paid!"") was named Marketing Book of the Year in Sweden in 2019.

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