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"""The $10 Trillion Dollar Prize examines the pot of gold at the end of the rainbow for Western manufacturers and explains who these customers really are and how their tastes are changing. But most importantly it offers insights into how to reach them."" -- ""Engineering and Technology Magazine, the Institution of Engineering and Technology"" ""The $10 Trillion Dollar Prize is an insightful, brilliant journey into the viscera of the modern consumer in both countries, unraveling in the process the rich tapestry that embellishes both these countries."" -- ""Business Standard"" ""A must-read for consumer companies seeking to capitalize on the explosive growth in India and China but also a how-to manual for jump-starting growth in more mature, developed markets."" -- ""Irene Rosenfeld, chairman and CEO, Kraft Foods"" ""Decisively, this is the most realistic and powerful portrayal of Chinese and Indian consumers. No company can shape its future without them. A brilliant guide to unlocking spectacular growth."" -- ""Deepak Parekh, chairman, HDFC"" ""Great insights into the aspirations and driving forces behind the all-important consumers of China and India. A thought-provoking and entertaining glimpse into how these consumers will redefine the future."" -- ""Jerry Stritzke, president and COO, Coach "" ""The authors of The $10 Trillion Prize draw very concrete directions to answer the needs, aspirations, ambitions, and demands of this new generation of consumers."" -- ""Jochen Zaumseil, executive vice president, Asia Pacific, L'Or�al"" ""The authors, all of whom work for the Boston Consulting Group, make a convincing case for the importance of this eastward shift in global spending."" -- ""Financial Times"" ""This landmark book documents the rapid growth in consumer spending in China and India over the next ten years. It is an analytic tour de force and a rags-to-riches tale."" -- ""Jim O'Neill, chairman, Goldman Sachs Asset Management"" ""Through vivid profiles and memorable characters such as the Harvard girl and Mrs. Wx Liu, the authors take readers inside the hearts and minds of Chinese and Indian consumers and offer key new insight into how to win them over."" -- ""India Business Journal"" ""Well worth having on your bookshelf."" -- ""Business Traveller magazine"""

"""The $10 Trillion Dollar Prize examines the pot of gold at the end of the rainbow for Western manufacturers and explains who these customers really are and how their tastes are changing. But most importantly it offers insights into how to reach them."" -- ""Engineering and Technology Magazine, the Institution of Engineering and Technology"" ""The $10 Trillion Dollar Prize is an insightful, brilliant journey into the viscera of the modern consumer in both countries, unraveling in the process the rich tapestry that embellishes both these countries."" -- ""Business Standard"" ""A must-read for consumer companies seeking to capitalize on the explosive growth in India and China but also a how-to manual for jump-starting growth in more mature, developed markets."" -- ""Irene Rosenfeld, chairman and CEO, Kraft Foods"" ""Decisively, this is the most realistic and powerful portrayal of Chinese and Indian consumers. No company can shape its future without them. A brilliant guide to unlocking spectacular growth."" -- ""Deepak Parekh, chairman, HDFC"" ""Great insights into the aspirations and driving forces behind the all-important consumers of China and India. A thought-provoking and entertaining glimpse into how these consumers will redefine the future."" -- ""Jerry Stritzke, president and COO, Coach "" ""The authors of The $10 Trillion Prize draw very concrete directions to answer the needs, aspirations, ambitions, and demands of this new generation of consumers."" -- ""Jochen Zaumseil, executive vice president, Asia Pacific, L'Oréal"" ""The authors, all of whom work for the Boston Consulting Group, make a convincing case for the importance of this eastward shift in global spending."" -- ""Financial Times"" ""This landmark book documents the rapid growth in consumer spending in China and India over the next ten years. It is an analytic tour de force and a rags-to-riches tale."" -- ""Jim O'Neill, chairman, Goldman Sachs Asset Management"" ""Through vivid profiles and memorable characters such as the Harvard girl and Mrs. Wx Liu, the authors take readers inside the hearts and minds of Chinese and Indian consumers and offer key new insight into how to win them over."" -- ""India Business Journal"" ""Well worth having on your bookshelf."" -- ""Business Traveller magazine"""

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Coming soon... Coming soon... Coming soon... Coming soon... Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.

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