Overview

Full Product Details

Author:   Todd Unger
Publisher:   Practical Inspiration Publishing
Imprint:   Practical Inspiration Publishing
Dimensions:   Width: 14.00cm , Height: 1.30cm , Length: 21.60cm
Weight:   0.222kg
ISBN:  

9781788605038

ISBN 10:   1788605039
Pages:   184
Publication Date:   11 June 2024
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Cover Page Praise for The 10-Second Customer Journey Title Page Copyright Page Contents Introduction The journey begins Chapter 1: The accidental CXO Chapter 2: The need for speed The playbook Chapter 3: Customer experience starts with the customer Chapter 4: Get The Nod Chapter 5: Creating products that don’t suck Chapter 6: Telling your story Chapter 7: #FYCOP (Fix your checkout page) Chapter 8: Developing a test-and-learn culture Chapter 9: CX marks the spot The journey ahead Chapter 10: The friction-free future Chapter 11: Bringing it all together, together Recommended reading Acknowledgments Index About the author

Reviews

If you're in marketing, advertising, or any business role where ROI is measured, this is a must-read. The author does an amazing job breaking down how the digital landscape has changed the game and how to adapt quickly. The focus on reducing friction is spot on—think Amazon's 1-click purchases but for your business. The insights on integrating marketing, product, and service for a smooth customer experience are super practical and immediately useful. - Amazon 5* Finally - a crisp, common sense road map for how to understand and motivate customers in the modern digital storm. Compelling and practical. - Amazon 5*

Author Information

Todd Unger is Chief Experience Officer (CXO) of the American Medical Association, where he has driven record growth and gained international recognition for the AMA CX program. A transformational marketing and digital executive, Unger’s experience places him at the nexus of e-commerce, content, technology, product development and marketing, the building blocks of today’s customer experience.

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