Overview
The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds. The enemy in today's customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the 'tornado funnel' buying process, will win. But taming friction is no small feat. It takes the seamless integration of marketing, product, e-commerce and service into a cohesive, friction-free customer experience. And that's something today's siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO). The 10-second Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital. Todd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He'll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.
Full Product Details
Author: Todd Unger
Publisher: Practical Inspiration Publishing
Imprint: Practical Inspiration Publishing
Dimensions:
Width: 14.00cm
, Height: 1.30cm
, Length: 21.60cm
Weight: 0.222kg
ISBN: 9781788605038
ISBN 10: 1788605039
Pages: 184
Publication Date: 11 June 2024
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
If you're in marketing, advertising, or any business role where ROI is measured, this is a must-read. The author does an amazing job breaking down how the digital landscape has changed the game and how to adapt quickly. The focus on reducing friction is spot on—think Amazon's 1-click purchases but for your business. The insights on integrating marketing, product, and service for a smooth customer experience are super practical and immediately useful. - Amazon 5* Finally - a crisp, common sense road map for how to understand and motivate customers in the modern digital storm. Compelling and practical. - Amazon 5*
Author Information
Todd Unger is Chief Experience Officer (CXO) of the American Medical Association, where he has driven record growth and gained international recognition for the AMA CX program. A transformational marketing and digital executive, Unger’s experience places him at the nexus of e-commerce, content, technology, product development and marketing, the building blocks of today’s customer experience.
