The 10-Second Customer Journey: The CXO’s playbook for growing and retaining customers in a digital world

Author:   Todd Unger
Publisher:   Practical Inspiration Publishing
ISBN:  

9781788605038


Pages:   184
Publication Date:   11 June 2024
Format:   Paperback
Availability:   In Print   Availability explained
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The 10-Second Customer Journey: The CXO’s playbook for growing and retaining customers in a digital world


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Overview

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds. The enemy in today's customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the 'tornado funnel' buying process, will win. But taming friction is no small feat. It takes the seamless integration of marketing, product, e-commerce and service into a cohesive, friction-free customer experience. And that's something today's siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO). The 10-second Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital. Todd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He'll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.

Full Product Details

Author:   Todd Unger
Publisher:   Practical Inspiration Publishing
Imprint:   Practical Inspiration Publishing
Dimensions:   Width: 14.00cm , Height: 1.30cm , Length: 21.60cm
ISBN:  

9781788605038


ISBN 10:   1788605039
Pages:   184
Publication Date:   11 June 2024
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Cover Page Praise for The 10-Second Customer Journey Title Page Copyright Page Contents Introduction The journey begins Chapter 1: The accidental CXO Chapter 2: The need for speed The playbook Chapter 3: Customer experience starts with the customer Chapter 4: Get The Nod Chapter 5: Creating products that don’t suck Chapter 6: Telling your story Chapter 7: #FYCOP (Fix your checkout page) Chapter 8: Developing a test-and-learn culture Chapter 9: CX marks the spot The journey ahead Chapter 10: The friction-free future Chapter 11: Bringing it all together, together Recommended reading Acknowledgments Index About the author

Reviews

If you're in marketing, advertising, or any business role where ROI is measured, this is a must-read. The author does an amazing job breaking down how the digital landscape has changed the game and how to adapt quickly. The focus on reducing friction is spot on—think Amazon's 1-click purchases but for your business. The insights on integrating marketing, product, and service for a smooth customer experience are super practical and immediately useful. - Amazon 5* Finally - a crisp, common sense road map for how to understand and motivate customers in the modern digital storm. Compelling and practical. - Amazon 5*


Author Information

Todd Unger is Chief Experience Officer (CXO) of the American Medical Association, where he has driven record growth and gained international recognition for the AMA CX program. A transformational marketing and digital executive, Unger’s experience places him at the nexus of e-commerce, content, technology, product development and marketing, the building blocks of today’s customer experience.

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