Overview

Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm-in which leaders ""light a fire"" under employees-actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone-not just select committees or working groups-enthusiastically committed to organizational transformation. This revised edition features new interviews-everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk-and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

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9781605094472

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<p> Over 70 percent of organization change efforts fail. Clearly, change management needs an overhaul. Just as clearly, Dick Axelrod has provided the tools for reformation. Engaging people may seem obvious, but how to do it is not. This highly useful book provides enlightenment for the not-so-obvious. --Warner Burke, PhD, Edward Lee Thorndike Professor of Psychology and Education and Chair, Department of Organization and Leadership, Teachers College, Columbia University Why is Terms of Engagement an enduring classic? Because its insights are rooted in a deep understanding of how people in organizations actually think and work. Timeless wisdom in a profoundly engaging form. --Sally Helgerson, coauthor of The Female Vision and author of The Female Advantage and The Web of Inclusion A manual on closing the gap between how an organization's people need to change and how they can and want to change. --Art Kleiner, Editor-in-Chief, Strategy+Business Brings together solid neuroscience research with simple, clear frameworks and tells a great story to make it all easy to digest. --David Rock, founder, Results Coaching Systems; cofounder, The NeuroLeadership Institute; and author of Your Brain at Work

Over 70 percent of organization change efforts fail. Clearly, change management needs an overhaul. Just as clearly, Dick Axelrod has provided the tools for reformation. Engaging people may seem obvious, but how to do it is not. This highly useful book provides enlightenment for the not-so-obvious. --Warner Burke, PhD, Edward Lee Thorndike Professor of Psychology and Education and Chair, Department of Organization and Leadership, Teachers College, Columbia University Why is Terms of Engagement an enduring classic? Because its insights are rooted in a deep understanding of how people in organizations actually think and work. Timeless wisdom in a profoundly engaging form. --Sally Helgerson, coauthor of The Female Vision and author of The Female Advantage and The Web of Inclusion A manual on closing the gap between how an organization's people need to change and how they can and want to change. --Art Kleiner, Editor-in-Chief, Strategy+Business Brings together solid neuroscience research with simple, clear frameworks and tells a great story to make it all easy to digest. --David Rock, founder, Results Coaching Systems; cofounder, The NeuroLeadership Institute; and author of Your Brain at Work

<p>&ldquo;Over 70 percent of organization change efforts fail. Clearly, change management needs an overhaul. Just as clearly, Dick Axelrod has provided the tools for reformation. Engaging people may seem obvious, but how to do it is not. This highly useful book provides enlightenment for the not-so-obvious.&rdquo;&mdash;Warner Burke, PhD, Edward Lee Thorndike Professor of Psychology and Education and Chair, Department of Organization and Leadership, Teachers College, Columbia University &#160;&ldquo;Why is Terms of Engagement an enduring classic? Because its insights are rooted in a deep understanding of how people in organizations actually think and work. Timeless wisdom in a profoundly engaging form.&rdquo;&mdash;Sally Helgerson, coauthor of The Female Vision and author of The Female Advantage and The Web of Inclusion &#160;&ldquo;A manual on closing the gap between how an organization&rsquo;s people need to change and how they can and want to change.&rdquo;&mdash;Art Kleiner

Author Information

Richard Axelrod is a founder of and principal in the Axelrod Group, Inc. His clients include Boeing, Coca-Cola, Corning, Ford, Harley-Davidson, Hewlett-Packard, and Kaiser Permanente. He is the coauthor of You Don't Have to Do It Alone.

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