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OverviewInnovation (that combination of invention and exploitation) has for the past 10 years been seen as vital to the success of businesses around the world. The amount of time devoted to discussing innovation at the recent World Economic Forum held at Davos clearly shows its continued importance. Innovation promises a lot, and many companies (big and small) recognize its potential. Yet, companies have found how difficult it can be to implement successfully innovation programs and strategies. This book, by a leading innovation practitioner and consultant, seeks to help individuals and companies achieve their innovation ambitions. The author highlights the key reasons for companies failing in innovation and how they can be avoided. He, then, provides a practical, ten-step framework for planning and implementing innovation projects, which any company can apply. This book provides genuine insight and understanding of the factors that can make or break an innovation project. Full Product DetailsAuthor: Howard WrightPublisher: Cyan Books Imprint: Cyan Books Dimensions: Width: 15.60cm , Height: 2.30cm , Length: 23.40cm Weight: 0.499kg ISBN: 9781905736058ISBN 10: 1905736053 Pages: 224 Publication Date: 20 March 2007 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Out of stock Table of ContentsReviewsAuthor InformationThe author is a consultant and leading thinker in the field of business innovation. He speaks and lectures around the world. He was previously the head of innovation for Royal Mail Group. Tab Content 6Author Website:Countries AvailableAll regions |