Television by Stream: Essays on Marketing, Content and Audience Worldwide

Author:   Christina Adamou ,  Sotiris Petridis
Publisher:   McFarland & Co Inc
ISBN:  

9781476685915


Pages:   236
Publication Date:   29 May 2023
Recommended Age:   From 18 years
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Television by Stream: Essays on Marketing, Content and Audience Worldwide


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Overview

Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization. This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content.

Full Product Details

Author:   Christina Adamou ,  Sotiris Petridis
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.313kg
ISBN:  

9781476685915


ISBN 10:   1476685916
Pages:   236
Publication Date:   29 May 2023
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Table of Contents Introduction Christina Adamou and Sotiris Petridis Part 1—Netflix Responds to Globalized Markets and Audience On Netflix’s Alleged Distinction and the Future of Television Mayka Castellano and Melina Meimaridis Streaming Audience Data, Ratings and the Future of “Popular” Television Michael L. Wayne A New Age of Diversity and Visibility Ahngeli Shivam Contemplating the “Original” in an Age of Branded Content, Branded Networks, Branded Genres and Branded Adaptations Katerina Marazi Part 2—Beyond Netflix: Globalization and ­Second-Tier SVODs Encore+: Orphaned Canadian Content in the Age of Digital Abundance Daniel Keyes Opting Out of the Streaming Wars: Second and Third Tier SVODs Alexa Scarlata and Andrew Lynch Disney+: Legacy Media Strikes Back Jason Scott Part 3—Case Studies and Narrative Representations Coherence Effects in Digital TV: The Case of Anthology Series Patrick Gill Joshua Marston’s Come Sunday (2018): Biopic in the Streaming Despoina Triantafyllidou The ­Binge-Watch Experience and the ­Three-Act Structure: A Narrative Analysis of Stranger Things Sotiris Petridis Repackaging the Past: Commodification, Nostalgia and Feminist/Queer Pleasures in Netflix Originals GLOW (2017–2019) and Hollywood (2020) Spyridon Chairetis and Georgia Aitaki Cats and True Crime: Empathetic Responses and Moral Consequences in ­On-Demand Docuseries Jossalyn G. Larson ­Super-Heroines to the Rescue (of Feminism): ­She-Ra and the Princesses of Power Christina Adamou About the Contributors Index

Reviews

"""Insightful... A solid compendium of essays.""--Journal of Popular Culture"


Author Information

Christina Adamou is an associate professor in film and television studies at the School of Film, Faculty of Fine Arts at Aristotle University in Thessaloniki, Greece. Her research interests include contemporary television, film and television genres, films and television for children as well as class and gender representations in film and television. Sotiris Petridis is an adjunct professor at Hellenic Open University, Greece. His research interests are about film and television genres, audiovisual horror, screenwriting theory and practice, viral marketing, and the new ways of film and television promotion and has written academic books and articles on cinema and audiovisual narrative. He is a member of the European Film Academy and the Greek Film Academy.

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