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OverviewWas the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies. Full Product DetailsAuthor: Joseph Trenaman , Denis McQuail, MA, PhD, DipPSA,Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.707kg ISBN: 9781032602752ISBN 10: 1032602759 Pages: 294 Publication Date: 22 December 2023 Audience: Adult education , College/higher education , Adult education , Further / Higher Education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJoseph Trenaman and Denis McQuail Tab Content 6Author Website:Countries AvailableAll regions |
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