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Overview"While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic ""Checkers"" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public." Full Product DetailsAuthor: William T. HornerPublisher: McFarland & Co Inc Imprint: McFarland & Co Inc Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.322kg ISBN: 9781476686639ISBN 10: 1476686637 Pages: 258 Publication Date: 28 July 2022 Recommended Age: From 18 years Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsTable of Contents Acknowledgments Preface Introduction Part I: Lessons Learned One. Innovation in Political Communication in the Visual Age Two. Writing a Book and the First Lesson Three. The Second and Third Lessons: Checkers and the Crisis Within the Crisis of Eisenhower’s Heart Attack Four. Nixon’s South American Adventure Five. Nixon Makes a Crisis Out of His Visit to the Soviet Union in 1959 Six. Campaign ’60 as a “Crisis,” Part One Seven. Campaign ’60 as a “Crisis,” Part Two Eight. A Seventh “Crisis” and More Lessons about the News Media: Running for Governor in California in 1962 and the Debut of Nixon’s Manifesto Nine. Lessons Nixon Learned from LBJ Part II: The Lessons Applied Ten. The “Wilderness” Years Were Not the “Non-Media” Years Eleven. The Man for All Media Twelve. Nixon as a Television Guest with a Vengeance Thirteen. The Primary Battle and the Road to Miami Fourteen. Campaign ’68: The Nixon Answer Fifteen. Laughing-in to the White House: Comedy and the Nixon Campaign Sixteen. Working the Refs Conclusion Chapter Notes Bibliography IndexReviews...a valuable scholarly contribution to the field of media studies and American politics [that] successfully documents Richard Nixon's attempt to 'control' what he considered a biased and hostile news media. --Joseph F. Dmohowski, Serials & Special Collections Librarian, Whittier College Author InformationWilliam T. Horner is Curators’ Distinguished Teaching Professor of Political Science at the University of Missouri in Columbia, Missouri. He has written, or co-written, five other books. Tab Content 6Author Website:Countries AvailableAll regions |
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