Overview

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Full Product Details

Author:   Rosemarie Schmidt ,  Joseph F. Kess
Publisher:   John Benjamins Publishing Co
Imprint:   John Benjamins Publishing Co
Volume:   VII:5
Dimensions:   Width: 16.00cm , Height: 0.70cm , Length: 24.00cm
Weight:   0.190kg
ISBN:  

9789027225559

ISBN 10:   9027225559
Pages:   88
Publication Date:   01 January 1986
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions