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OverviewIn this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided.. Full Product DetailsAuthor: Tobias RödingPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2023 Weight: 0.346kg ISBN: 9783658405533ISBN 10: 3658405538 Pages: 245 Publication Date: 11 January 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsMotivation and Orientation.- Structure and Content of the Essays.- Essays.- Discussion and Implication.- References.ReviewsAuthor InformationTobias Röding is research assistant at the chair of marketing and retailing at University of Siegen. His research focuses on consumer behavior, digital and physical retail environment, data disclosure behaviour and privacy issues. Tab Content 6Author Website:Countries AvailableAll regions |