Overview

Emerging technologies can have a great impact on creativity and innovation, particularly in regard to influencing how society consumes information and how it collaborates and shares information with others. There are many ways in which technology influences or transforms users' engagement with media, such as facilitating or impeding collaboration and group communication or how such technologies impact problem solving and creative performance. Technology influences all aspects of our lives, and creativity does not reside solely in one domain; cross-disciplinary research explores the role of technology in collaboration and creativity in diverse situations. Technological Influences on Creativity and User Experience examines how technology shapes and influences users' experiences with a special focus on their interactions with media and new technologies and the impacts of these influences on different aspects of an individual. The chapters cover important topic areas such as media consumption, idea generation, digital collaboration, the consumer experience, and innovative performance. This book is ideal for academic audiences as a tool for facilitating future research in disciplines such as psychology, management, marketing, and consumer research; individuals managing creative teams or producing marketing content for public consumption; as well as consumer behavior analysts, managers, product developers, marketers, advertisers, practitioners, researchers, and students interested in how technology impacts user experience and creativity.

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9781799881506

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