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OverviewFar from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes listeners behind the scenes examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. Full Product DetailsAuthor: Mike Smith (Senior Lecturer, Faculty of Health, South Bank University, London) , Michael Smith (Professor of Medicine, Case Western Reserve University School of Medicine, Division of Nephrology, University Hospitals of Cleveland, Cleveland, OH)Publisher: Audible Studios on Brilliance Imprint: Audible Studios on Brilliance Dimensions: Width: 13.30cm , Height: 1.30cm , Length: 17.10cm ISBN: 9781511340359ISBN 10: 1511340355 Publication Date: 10 November 2015 Audience: General/trade , General Format: Audio Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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