Overview

LEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESS For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there's no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to: Obtain the key ingredients to any successful businessCraft the mindset of an entrepreneurLearn the secret recipe for packaging a product for profitTurn kitchen experiments into top selling productsCultivate a community of brand evangelistsStep into a personal brand to amplify the businessKnow where to put marketing dollars most effectivelyAnd much more. In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It's never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way. At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do--and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world's first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.

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Candace Nelson, alongside her husband, Charles, has created a hugely successful cupcake business from scratch. This phenomenal entrepreneur found her true passion after losing her successful investment banker position during the dotcom bust. After some reevaluation, this innovative spirit came up with the idea to start an exclusive cupcake bakery. Pouring all her heart, soul, money, and time into her bakery visions created more success than the couple could have ever imagined. Using only the finest ingredients, Sprinkles cupcakes have attracted the attention of famous personalities such as Tyra Banks, Oprah Winfrey, Blake Lively, Ryan Seacrest, and Katie Holmes. Nearly all of her store's locations have a continual line of customers waiting to taste the finest cupcakes. She has become a television personality herself, gaining fame through the famous show Cupcake Wars. Noted as a cupcake expert, she sits on a panel of two permanent judges on the show. This amazing woman shares her success by donating huge amounts of extra cupcakes, cookies, and ice cream to shelters and food banks daily. Candace Nelson, alongside her husband, Charles, has created a hugely successful cupcake business from scratch. This phenomenal entrepreneur found her true passion after losing her successful investment banker position during the dotcom bust. After some reevaluation, this innovative spirit came up with the idea to start an exclusive cupcake bakery. Pouring all her heart, soul, money, and time into her bakery visions created more success than the couple could have ever imagined. Using only the finest ingredients, Sprinkles cupcakes have attracted the attention of famous personalities such as Tyra Banks, Oprah Winfrey, Blake Lively, Ryan Seacrest, and Katie Holmes. Nearly all of her store's locations have a continual line of customers waiting to taste the finest cupcakes. She has become a television personality herself, gaining fame through the famous show Cupcake Wars. Noted as a cupcake expert, she sits on a panel of two permanent judges on the show. This amazing woman shares her success by donating huge amounts of extra cupcakes, cookies, and ice cream to shelters and food banks daily.

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