Overview

Most consumers of luxury products and services use them as status symbols – symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury products invariably come at a heavy social and environmental cost. The luxury industry faces its biggest challenge yet in satisfying an emerging demand of successful consumerism – products that meet high environmental, social and ethical standards. This collection sees internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury goods companies in sourcing, producing and marketing luxury products. Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands represents the most comprehensive collection of current writing on the nascent relationship between sustainability and luxury. It will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable guidance for practitioners seeking the latest research to help them meet consumer demand for sustainable goods and services.

Full Product Details

Author:   Miguel Angel Gardetti ,  Ana Laura Torres
Publisher:   Taylor & Francis Ltd
Imprint:   Greenleaf Publishing
Dimensions:   Width: 15.60cm , Height: 1.50cm , Length: 23.40cm
Weight:   0.408kg
ISBN:  

9781783530618

ISBN 10:   1783530618
Pages:   164
Publication Date:   15 October 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Foreword Maria Eugenia Giron Introduction Miguel Angel Gardetti, and Ana Laura Torres Part 1 1. Is Sustainable Luxury Fashion Possible? Frederic Godart and Sorah Seong 2. Fake Remake: The role of the luxury fashion market in driving sustainable fashion practices Angela Finn and Kim Fraser 3. Luxury marketing strategies related to ethical sourcing Cecilia Mark-Herbert and Catarina Holmsten-Carrizo Part 2 4. Redefining Luxury in the 21st Century - Where Was Yours Made? A Case Study of Made in San Francisco Connie Ulasewicz 5. Sustainable consumption: Luxury branding as a catalyst for social change Gjoko Muratovski 6. Luxury vs. Conscious consumption: Are they really paradoxical? A study of Brazilian and Portuguese luxury consumer behaviour Ana Carolina De Pierro Bruno and Edgard Barki 7. Are luxury purchasers really insensitive to Sustainable Development? New insights from research Jean-Noel Kapferer and Anne Michaut-Denizeau Part 3 8. Luxury Lodges in New Zealand and prospects for elegant disruption Martin Perry 9. Diversity of human capital as a driver for corporate responsibility engagement: The case of the luxury industry Catarina Pessanha Gomes and Masaru Yarime 10. The wild side of luxury: Can nature continue to sustain the luxury industry? Xenya Cherny-Scanlon About the editors

Reviews

This collection of essays and scholarly articles captures the breadth and depth of the global conversation about sustainability from fashion, to consumer behavior, to branding, to tourism and hospitality sectors. What the authors get right is how a luxury brand, like a LEED Platinum building, appeals to our subconscious desire for an upscale version of our own reality. By tying sustainability to luxury, we aspire to that better world, but also know that a better world is within our reach.

The book is a good one for academics seeking to expand their research base to sustainable luxury, but I found it to be a bit dense for most executive readership, and low on practical solutions. It is certainly an interesting read, and one that the fashion designers who drive this activity should read.

Author Information

MIGUEL ANGEL GARDETTI is founder of the Center for Studies on Sustainable Luxury, Argentina. ANA LAURA TORRES collaborated in the development of the Sustainable Textile Center, Argentina.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions