Overview

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.

Full Product Details

Author:   Miguel Angel Gardetti ,  María Eugenia Girón
Publisher:   Taylor & Francis Ltd
Imprint:   Greenleaf Publishing
Dimensions:   Width: 15.60cm , Height: 1.00cm , Length: 23.40cm
Weight:   0.272kg
ISBN:  

9781783530632

ISBN 10:   1783530634
Pages:   142
Publication Date:   15 May 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword Oskar Metsavaht (OSKLEN founder and CEO) Acknowledgements Sustainable luxury: Stories from the pioneers María Eugenia Girón (director of Mastercard and IE Business School Premium and Prestige Market Observatory) Stories from the social pioneers in the sustainable luxury sector: A conceptual vision Miguel Angel Gardetti (Director of the Center for Studies on Sustainable Luxury) 1. Elvis & Kresse, UK Kresse Wesling (company founder and director) 2. The IOU Project, Spain Kavita Parmar (company founder and director) 3. Aïny Savoirs Des Peuple, France Daniel Joutard (company founder and director) 4. Pachacuti, UK Carry Somers (company founder and director) 5. We Are Knitters, Spain María José Marín (company co-founder and director) 6. Positive Luxury, UK Diana Verde Nieto (company founder and director) 7. Bottletop, UK Oliver Wayman and Cameron Saul (company founders and directors) 8. Big Blue Bike, USA Shudhan Kohli (company founder and director) 9. Estancia Peuma Hue, Argentina Evelyn Hoter (company founder and director) About the editors

Reviews

Miguel Angel and Maria Eugenia set the standard on ensuring that our luxury products are high-performance, ethical, environmentally responsible and generous. This book is a must-read for luxury executives and entrepreneurs who desire guidance and inspiration in living a meaningful life.

Author Information

MIGUEL ANGEL GARDETTI founded and is head of the Center for Study of Sustainable Luxury, Argentina. MARÍA EUGENIA GIRÓN has 18 years' experience in the luxury industry as an executive, investor, professor and author.

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