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OverviewLuxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental value.The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game. Full Product DetailsAuthor: Miguel Angel Gardetti , María Eugenia GirónPublisher: Taylor & Francis Ltd Imprint: Greenleaf Publishing Dimensions: Width: 15.60cm , Height: 1.50cm , Length: 23.40cm Weight: 0.408kg ISBN: 9781783533718ISBN 10: 1783533714 Pages: 176 Publication Date: 30 April 2016 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationGardetti, Miguel Angel; Girón, María Eugenia Tab Content 6Author Website:Countries AvailableAll regions |
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