Overview

Innovation has lost its direction - and sustainability has lost its urgency. This book reconnects them, redefining what it means to create value in an age obsessed with speed. Sustainable Innovation: Urgent Growth or Enduring Legacy? is not a corporate trend or a sustainability manual. It is a reflection, a call to consciousness, and a new framework for designing the future with purpose. Andres Vrant invites readers to move beyond the race for disruption and rediscover the essence of meaningful creation - where ethics, imagination, and responsibility converge. In a world that measures success by quarterly results and viral launches, this book challenges us to slow down and ask a deeper question: what will remain when the noise fades? True innovation is not a sprint toward the next product, but a patient cultivation of ideas that endure - ideas that respect people, communities, and the planet. Structured in three movements, Sustainable Innovation unfolds as both a map and a manifesto: Part I: Re-Enchanting Innovation - Exploring how emotion, curiosity, and human meaning reignite the purpose behind invention. Part II: Time as an Ally - Understanding why sustainability requires rhythm, patience, and long-term thinking in a short-term world. Part III: Breaking the Paradigm - Reimagining progress through regenerative principles that restore balance instead of extracting value. With a style that blends philosophy, psychology, and strategic foresight, this book challenges the conventional narrative of innovation as speed. It proposes a conscious evolution - from linear growth to cyclical renewal, from efficiency to empathy, from sustainability to regeneration. Sustainable Innovation is for leaders, entrepreneurs, and creators who believe that the next revolution is not technological, but ethical. It is a manifesto for those who understand that progress is not measured only by acceleration, but by endurance, relevance, and legacy. Because innovation is not about doing more - it is about doing what matters. Not just for today, but for the generations that will inherit what we create.

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