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OverviewSynthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with ""Not This/But This"" examples from multiple disciplines. User-Friendly Features *End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading. *""Not This/But This"" examples of poorly written and strong survey items. *Chapter-opening overviews and within-chapter summaries. *Glossary of key concepts. *Appendix with examples of parametric and nonparametric procedures for group comparisons. Full Product DetailsAuthor: Robert L. Johnson , Grant B. MorganPublisher: Guilford Publications Imprint: Guilford Press Edition: annotated edition Dimensions: Width: 15.60cm , Height: 2.30cm , Length: 23.40cm Weight: 0.880kg ISBN: 9781462526970ISBN 10: 1462526977 Pages: 269 Publication Date: 08 September 2016 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1. Scales in Surveys Introduction An Overview of the Survey Scale Development Process Attitudes, Knowledge, and Behaviors Key Qualities of a Survey Scale: Reliability and Validity Further Reading Chapter Exercises 2. Adopting or Adapting an Existing Scale Introduction Reviewing Potential Instruments for Adoption or Adaptation The Mental Measurements Yearbook: A Source for Reviews of Instruments Plagiarism and Copyright Infringement Further Reading Chapter Exercises 3. Establishing a Framework for the Development of a Survey Scale Introduction Elements and Format Functions of the Conceptual Framework in the Development of a Survey Scale Construction of a Conceptual Framework Further Reading Chapter Exercises 4. Item-Writing Guidelines Introduction Addressing Relevance Addressing Audience Addressing Language Addressing Item Structure Addressing Conventions Guidelines Specific to Item Type Number of Items Further Reading Chapter Exercises 5. Development of Response Scales Introduction Length of the Item Response Scale Numeric and Verbal Response Labels The Questionable Middle Position Further Reading Chapter Exercises 6. Formatting and Reviewing Introduction Survey Format and Administration Method Item Formats Specific to Administration Methods Complete Reviews and a Pilot of the Survey Scale Further Reading Chapter Exercises 7. Analysis of Survey Scale Data Introduction Levels of Measurement Frequencies Measures of Central Tendency Measures of Variability Measures of Association Obtaining Descriptive Statistics Further Reading Chapter Exercises 8. Investigating Scale Quality Introduction Field Testing Response Distributions: Item Quality Investigating Reliability Investigating Validity Further Reading Chapter Exercises 9. Factor Analysis Introduction General Purposes and Processes Associated with Factor-Analytic Procedures Testing Assumptions Dimensionality Extraction: Principal Axis Factoring Determining the Number of Factors (Model Selection) Rotation How to Interpret Factor Solutions Calculating Factor Scores Sample Size Steps after EFA How to Obtain an EFA Model Further Reading Chapter Exercises 10. Documenting the Development of the Survey Scale Introduction Determining the Need for a Data Display Developing Tables Table Structure Table Data Developing Graphs Structure of a Graph Organization of Data in a Graph Narrative about Table or Graph Concluding Thoughts Further Reading Chapter Exercises Appendix. Analysis of Data: Inferential Statistics Introduction Sampling Inferential Statistics Inferential Procedures Nonparametric Inferential Statistics Further Reading Appendix Exercises Sample Solutions to Chapter Exercises Glossary of Key Terms References Author Index Subject Index About the AuthorsReviewsThe ubiquity of surveys in research and evaluation holds potential for poor practice and inaccurate findings. Johnson and Morgan have provided an intelligent and comprehensive guide that will strengthen the researcher's or evaluator's ability to choose, design, implement, and analyze surveys. The authors describe research-based strategies for survey development and include many examples. They offer clear and accessible guidance for the entire process, even when it comes to complex topics like establishing the quality of survey instruments. --Donna M. Mertens, PhD, Department of Education (Emeritus), Gallaudet University Survey Scales is packed with helpful information and is easy to understand and navigate for specific issues. This is a great go-to guide for students, especially since it is reasonably priced. --Sean Kelly, PhD, Department of Administrative and Policy Studies, University of Pittsburgh School of Education Most texts on measurement and scale development focus on testing, with very little in the way of help for those constructing surveys, making this book an important contribution. I am particularly impressed by the very reader-friendly tone and the detailed discussions of all aspects of survey scale development, from the basics of writing items through the pilot testing of a survey. Practitioners and students alike will be able to pick up this book and immediately apply it to their own work. Survey Scales could serve as the primary text for a course devoted to survey or instrument design, and would be a very nice supplementary text for a general course on measurement. --Holmes Finch, PhD, George and Frances Ball Distinguished Professor of Educational Psychology, Ball State University The ubiquity of surveys in research and evaluation holds potential for poor practice and inaccurate findings. Johnson and Morgan have provided an intelligent and comprehensive guide that will strengthen the researcher's or evaluator's ability to choose, design, implement, and analyze surveys. The authors describe research-based strategies for survey development and include many examples. They offer clear and accessible guidance for the entire process, even when it comes to complex topics like establishing the quality of survey instruments. --Donna M. Mertens, PhD, Department of Education (Emeritus), Gallaudet University The book is clearly written and includes detailed, practical advice on everything from defining the conceptual framework of a survey and writing questions to exploratory factor analysis and reporting results. It succinctly answers questions that commonly arise in survey research, such as 'How many response categories should I use?' and 'Should I use a middle response category?' The authors are masterful at identifying and addressing critical aspects of survey research. This book will be of use to a wide range of researchers in the social sciences. It will prepare newcomers to survey research for high-quality data collection and sophisticated data analysis. --J. Patrick Meyer, PhD, Curry School of Education, University of Virginia One of the few books that provides a comprehensive description of the survey development process from beginning to end, with examples from various disciplines and a glossary of terms. The book addresses issues that researchers must be cognizant of when constructing a questionnaire or interpreting findings. This is a great resource for individuals learning about survey development for the first time, as well as those in need of a refresher. --Dorinda J. Gallant, PhD, Department of Educational Studies, The Ohio State University Presenting best practices in measurement and survey design, this handbook is a very helpful reference for students and practitioners conducting survey research. It guides readers through every step of survey development and provides thorough yet concise information on a large range of topics. The text is clearly organized, easy to read, and includes examples from a variety of fields. --Diana L. Mindrila, PhD, Department of Leadership, Research, and School Improvement, University of West Georgia - Author InformationRobert L. Johnson, PhD, is Professor in the Department of Educational Studies at the University of South Carolina. His research focuses on the ethics of classroom assessment practices and the scoring of performance assessments in the language arts and the visual and performing arts. He also writes about the teaching of program evaluation and involvement of stakeholders in evaluations. Dr. Johnson's research has been published in such journals as Applied Measurement in Education, Language Assessment Quarterly, Assessing Writing, Teaching and Teacher Education, Assessment and Evaluation in Higher Education, and the American Journal of Evaluation. He teaches courses related to educational research, assessment, survey methodology, and program evaluation. Grant B. Morgan, PhD, is Associate Professor in the Department of Educational Psychology at Baylor University. His primary methodological research focuses on latent variable models, classification, and psychometrics. His research has been published in such journals as Structural Equation Modeling,Computational Statistics and Data Analysis, Psychological Assessment, School Psychology Quarterly, Language Assessment Quarterly, and Quality and Quantity. Dr. Morgan has evaluation experience at the local, state, and federal levels, and has extensive experience developing and using survey scales. He teaches graduate-level courses covering latent variable models, item response theory, psychometric theory, measurement and evaluation, experimental design, and research methods. Tab Content 6Author Website:Countries AvailableAll regions |
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