Surfing the Asian Wave: How to survive and thrive in the new global reality

Author:   Steve McGinnes
Publisher:   Marshall Cavendish International (Asia) Pte Ltd
ISBN:  

9789814868464


Pages:   192
Publication Date:   15 April 2020
Format:   Paperback
Availability:   In stock   Availability explained
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Surfing the Asian Wave: How to survive and thrive in the new global reality


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Author:   Steve McGinnes
Publisher:   Marshall Cavendish International (Asia) Pte Ltd
Imprint:   Marshall Cavendish International (Asia) Pte Ltd
ISBN:  

9789814868464


ISBN 10:   9814868469
Pages:   192
Publication Date:   15 April 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Business leader and commentator Steve McGinnes is a regular TV guest on BBC World News, as a trusted expert on Asian/global business, innovation and branding. He is a highly sought-after conference speaker, and his social media posts receive 50,000+ views. With 15 years' experience living and working across Asia, he has a keen understanding of what it takes to succeed in cross-cultural business environments. Steve has worked with Unilever, Diageo, Danone, Nestle, Coca Cola, LVMH, government teams, academic groups and UN organisations, and is Founder of the Hummingbird Perspective consulting group. For more on Steve, visit Stevenmcginnes.com.

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