Overview

Leisure travel is more widespread and accessible than ever before, but the world faces the growing problem of its unintended consequences. The desire to explore the globe has led to an increase in tourism, with billions of individuals traveling to various destinations, fueling economic growth and infrastructure development. However, it has brought forth many challenges that demand our attention, including the unsustainable consumption of energy, environmental degradation, climate change, and the excessive cost of maintaining tourist hotspots. The high influx of visitors to many destinations has left more than just a negative imprint upon nature, it has also disrupted the daily lives and livelihoods of residents. To address these pressing issues, Supporting Environmental Stability Through Ecotourism presents one possible solution in the form of a comprehensive book on ecotourism and sustainable tourism. It delves deep into the transformative power of ecotourism, offering insights into its economic, social, and cultural impacts. This book provides a holistic model for ecotourism adaptation and explores its potential as a sustainable alternative to traditional tourism. By examining the consumption patterns of eco-tourists and providing theoretical and literature support, this book offers valuable resources for prospective research in the field. Supporting Environmental Stability Through Ecotourism meets the needs of academic institutions and libraries, practitioners in the tourism industry, social scientists seeking insights into ecotourism, academic faculties, and students studying tourism, as well as policy development organizations at national and international levels. With a range of chapters covering topics from destination branding to the role of social media influencers and the impact of technology, Supporting Environmental Stability Through Ecotourism serves as a comprehensive guide for both academics and professionals. It presents solutions and insights that are essential for establishing a sustainable and responsible tourism industry, ensuring the preservation of our environment and the well-being of local communities.

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Muhammad Abrar is a professor of Management Sciences (Marketing), and currently, he is serving as a Professor / Director at Lyallpur business school at Government College University, Faisalabad, Pakistan. He received his PhD in Business Administration (Marketing) from The Huazhong University of Science and Technology, Wuhan, P.R.China, and holds an MBA from Bahauddin Zakariya University, Multan, Pakistan and M.Sc. (Hons.) Agronomy degree from the University of Agriculture, Faisalabad, Pakistan. He is a well-known scholar in his research areas (Brand Management, Supply Chain Management, Digital Marketing, Services Marketing, Management, and Business Education). His scholarly peer-reviewed research articles have been published in the top journals, e.g., International Journal of Contemporary Hospitality Management, Journal of Enterprise Information Management, Management Decision, Journal of Competitiveness, Asia Pacific Journal of Marketing and Logistics, Total Quality Management & Business Excellence, Marketing Intelligence & Planning, Economic and Industrial Democracy, International Journal of Emerging Markets, Chinese Management Studies, Autex Research Journal, SAGE Open, Quality & Quantity, Industria Textila, Journal of Islamic Marketing. He can be contacted at: abrarphd@gmail.com

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