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Author:   Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, Kenan-Flagler Business School, University of North Carolina, Chapel Hill)
Publisher:   Oxford University Press Inc
Imprint:   Oxford University Press Inc
Edition:   Updated Edition
Dimensions:   Width: 23.40cm , Height: 2.30cm , Length: 15.50cm
Weight:   0.408kg
ISBN:  

9780199957859

ISBN 10:   0199957851
Pages:   328
Publication Date:   08 January 2015
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

"CONTENTS Introduction: The Relevance of Sun Tzu to Modern Warfare 1. Win All Without Fighting: Achieving the Objective Without Destroying It 2. Avoid Strength, Attack Weakness: Striking Where the Enemy Is Most Vulnerable 3. Deception and Foreknowledge: Winning the Information War 4. Speed and Preparation: Moving Swiftly to Overcome Resistance 5. Shaping the Enemy: Preparing the Battlefield 6. Character-based Leadership: Leading by Example 7. The ""Global War on Terror"" 8. Ancient Principles for Future Battlefields Notes Original Translation of The Art of War by Samuel B. Griffith Bibliography to Sun Tzu translation Index to Sun Tzu and the Art of Ancient and Modern Warfare"

Reviews

The military writings of Sun Tzu have been evaluated and re-evaluated many times until they have become almost a cliche... One question rarely answered when applying them to their originally intended field of warfare is how to apply them usefully in the real world on an actual battlefield... This new work strives to correct that, applying Sun Tzu's writings to modern battles, including some very recent ones modern readers will find familiar. --Military Heritage

The military writings of Sun Tzu have been evaluated and re-evaluated many times until they have become almost a cliche... One question rarely answered when applying them to their originally intended field of warfare is how to apply them usefully in the real world on an actual battlefield... This new work strives to correct that, applying Sun Tzu's writings to modern battles, including some very recent ones modern readers will find familiar. --Military Heritage The military writings of Sun Tzu have been evaluated and re-evaluated many times until they have become almost a cliche... One question rarely answered when applying them to their originally intended field of warfare is how to apply them usefully in the real world on an actual battlefield... This new work strives to correct that, applying Sun Tzu's writings to modern battles, including some very recent ones modern readers will find familiar. --Military Heritage

Author Information

Mark McNeilly has appeared as a guest speaker in the History Channel special on Sun Tzu's Art of War and has spoken at the US Air Force Air Command and Staff College on Sun Tzu's principles. Mark is also the author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers. A Lecturer at the University of North Carolina-Chapel Hill and former business executive, Mark served as a reserve officer in the infantry and artillery in U.S. Army National Guard.

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