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Full Product Details

Author:   Günter Umbach
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780815397267

ISBN 10:   0815397267
Pages:   220
Publication Date:   13 April 2018
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents: Introduction; Personal goals and objectives; Analyzing the market and devising a strategy; Developing your content; Winning Attention; Making Best Use of Language; Design: Choosing Style and Layout; Designing diagrams and charts; Devising direct mail that gets good responses; Using images and illustrations; Creating emotional impact; Improving your branding skills; Adapting to a professional role; Becoming more resourceful; Marketing internally; Communicating externally; Maximizing your impact; Mobilizing external support; Developing the project strategy; Implementing the project; Becoming a project leader; Action; Suggested further reading.

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Günter Umbach

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