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OverviewCentral and Eastern Europe experienced profound changes for the past two decades as its economies progressed in their transition from communist central planning to market principles. Although the literature recognizes the importance of understanding how companies can unlock the full potential of these markets, few studies provide a framework that explains and predicts success. This book uses an original methodology and first-hand viewpoints to uncover successful approaches of multinational companies in the region. Some of the results are surprising. The winners of strategic adaptation to a changing business environment are not always emulating their surroundings. Instead of seizing opportunities, some push forward their carefully cultivated capabilities. The analysis should help corporate level executives identify viable regional strategies and local subsidiary managers establish sustainable business models. The book is a timely contribution that brings public policy into perspective. The treatment of organizations as interpretative systems has vast applicability for research. Full Product DetailsAuthor: Roxana WrightPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 1.00cm , Length: 22.90cm Weight: 0.268kg ISBN: 9783838311661ISBN 10: 3838311663 Pages: 176 Publication Date: 21 May 2010 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |