Overview

Designed to increase overall business and financial awareness - without compromising artistic integrity - this user-friendly guide helps readers start or strengthen a professional career in music. Using straightforward language, the book describes the strategies and tactics of business planning, decision-making, and marketing specifically for music performers, songwriters, agents, managers, and promoters. It provides definitions of key concepts and buzzwords, common sense principles, guidelines for starting or improving a music business, and instructional worksheets for developing a comprehensive business plan. Peppered with entertaining examples drawn from the real music world, the book helps readers take the strategic approach to every aspect of doing business in music - from product development and pricing to surviving the industry's renowned competitive environment. The companion CD-ROM contains glossaries, market statistics, websites with links, software and multi-media educational materials, business plan templates, and many other information resources.

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9780879307028

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Author Information

John Stiernberg is founder and principal consultant with Stiernberg Consulting, a business development firm he established in 1993. He currently consults for manufacturers, publishers, and trade associations on strategic planning and market development projects in the music and entertainment technology industries. With more than 25 years' experience in these fields, Stiernberg has worked in sales, marketing, and general management. He has written over 40 magazine articles, and is a frequent seminar speaker, professional musician, and former booking agent.

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