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Overview(Reference). Written for both musicians and musical entrepreneurs, this updated and revised, user-friendly guide spells out the fundamentals of business, finance, and marketing for the music world. Author John Stiernberg provides an in-depth look at what it takes to become a success in music in the 21st century, with insights culled from his years of experience working in the entertainment industry. You'll learn how to take a strategic approach to all aspects of the music business, from product development and pricing to surviving the industry's notoriously competitive environment. This practical guide is written in an accessible style that will give you a real head start in planning your success, while helping you avoid failures. Whether you're starting or strengthening your music career, you'll see why you need a business plan and how to put yours into action. Includes a CD-ROM with checklists, resources, and templates for planning and managing your career and more! Full Product DetailsAuthor: John StiernbergPublisher: Hal Leonard Corporation Imprint: Hal Leonard Corporation Edition: 2nd edition Dimensions: Width: 21.60cm , Height: 1.90cm , Length: 27.90cm Weight: 0.726kg ISBN: 9781423456995ISBN 10: 1423456998 Pages: 228 Publication Date: 01 November 2008 Audience: Professional and scholarly , Professional & Vocational Format: Mixed media product Publisher's Status: Out of Print Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |