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OverviewInformation and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim's forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors. Full Product DetailsAuthor: Jarol B. Manheim (George Washington University, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.540kg ISBN: 9780415887298ISBN 10: 0415887291 Pages: 344 Publication Date: 08 December 2010 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsProfessor Mannheim has written an always readable and often startling guide to perhaps the greatest force presently shaping our world: strategic communication. Based on many decades of study this book draws together the wisdom of ages and the latest insights into the subject. It clarifies its operation with an impressive line-up of cases of the best (and the worst) of communication in practice. This is an invaluable text for scholars, students and communication practitioners alike. --Nicholas J. Cull, University of Southern California Manheim develops an elegant framework to unite his foundational insights about strategic communication. For undergraduate and graduate students alike, the book can yield thousands of ideas for innovative research. For practitioners, this book can make their own strategic campaigns more effective and help them win. --Patrick Sellers, Davidson College A foremost expert in campaigns and the role of information/influence campaigns in public persuasion, Professor Jarol Manheim offers with Strategy a comprehensive, accessible book that will find an eager audience of scholars and students. With clarity and precision, Professor Manheim reveals what social scientific inquiry reveals about messages that offer information and influence and the impact that those messages possess for varied audiences. --Trevor Parry-Giles, University of Maryland Understandably, much attention is paid by pundits, scholars and political activists to the nature, funding, and impact of candidate campaigns. But way too little attention is paid to public affairs efforts, what Dr. Manheim calls 'information and influence campaigns', which is too bad, because they have just as much impact on our system, if not more, than do political candidates, parties, and their campaigns. Hopefully, this book will trigger a serious conversation andaadditional examinations of this relatively new and rapidly growing American phenomenon. --Les Francis, Washington, DC-based public affairs consultant Strategy in Information and Influence Campaigns is a masterful analysis of how influence campaigns and strategic communication work. No other book comes close in terms of scope, insight and readability. Manheim has written a classic. --Lance Bennett, University of Washington Author InformationJarol B. Manheim is Professor of Media and Public Affairs, and of Political Science, at The George Washington University, where he was the founding director of the School of Media and Public Affairs. Tab Content 6Author Website:Countries AvailableAll regions |
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