Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

Author:   Yordanka Chobanova ,  Y Chobanova
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2009
ISBN:  

9781349311538


Pages:   269
Publication Date:   21 August 2009
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness


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Overview

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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Author:   Yordanka Chobanova ,  Y Chobanova
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2009
Weight:   0.369kg
ISBN:  

9781349311538


ISBN 10:   1349311537
Pages:   269
Publication Date:   21 August 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attaché at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds and regional development issues.

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