Overview

Strategies in Pharmacoeconomics and Outcomes Research presents a comprehensive introduction to the economic aspects of the health sector, focusing on strategies for the development and marketing of healthcare products. The book narrows health economics into the sub-discipline of pharmacoeconomics, bridging the gap between different interest groups in the pharmaceutical industry - research and development at one end, sales and marketing at the other. Using basic terminology and practical examples with descriptive tables and figures, it analyses the implications of projecting costs of pharmaceutical products as a method of determining the viability of their development.

Full Product Details

Author:   Albert I Wertheimer (Temple University School of Pharmacy, Philadelphia, PA) ,  Reinhard Rychlik
Publisher:   Taylor & Francis Inc
Imprint:   Haworth Press Inc
Weight:   0.363kg
ISBN:  

9780789015853

ISBN 10:   0789015854
Pages:   224
Publication Date:   09 October 2002
Audience:   College/higher education ,  College/higher education ,  Undergraduate ,  Undergraduate
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   Awaiting stock  

Table of Contents

Foreword Acknowledgments Chapter 1. Introduction Chapter 2. Pharmacoeconomics and Outcomes Research Pharmacoeconomics Outcomes Research Chapter 3. Basic and Methods Resources and Cost Benefit Marginal Costs and Marginal Benefit Analysis Health Economics Models Perspective Sensitivity Analysis Discounting Errors in Decision Models Pharmacoeconomic Studies Guidelines Study Types Chapter 4. Clinical Research and Drug Regulatory Affairs Chapter 5. Marketing and Reimbursement Marketing Reimbursement Chapter 6. Practical Examples Retrospective Evaluation Prospective Evaluation Notes Glossary Index Reference Notes Included

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