Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China & India
Author:   Michael W Hansen ,  Marcus M Larsen ,  Torben Pedersen ,  Bent Petersen
Publisher:   Copenhagen Business School Press
ISBN:  

9788763002363


Pages:   185
Publication Date:   30 August 2010
Format:   Paperback
Availability:   In stock   Availability explained
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Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China & India


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Overview

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

Full Product Details

Author:   Michael W Hansen ,  Marcus M Larsen ,  Torben Pedersen ,  Bent Petersen
Publisher:   Copenhagen Business School Press
Imprint:   Copenhagen Business School Press
Weight:   0.298kg
ISBN:  

9788763002363


ISBN 10:   8763002361
Pages:   185
Publication Date:   30 August 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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