Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets
Author:   Peter W Turnbull ,  Jean-Paul Valla
Publisher:   Routledge
ISBN:  

9781299539952


Pages:   329
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   In stock   Availability explained
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Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets


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Overview

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Full Product Details

Author:   Peter W Turnbull ,  Jean-Paul Valla
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781299539952


ISBN 10:   1299539955
Pages:   329
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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