Free Delivery Over $100
|
|
|||
|
||||
OverviewThis study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe. Full Product DetailsAuthor: Peter W Turnbull , Jean-Paul VallaPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9780415752169ISBN 10: 0415752167 Pages: 324 Publication Date: 21 March 2014 Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsAcknowledgements. Preface. 1. The Interaction Approach to Marketing Strategy – An Introduction. 2. The French Approach to Europe. 3. The German Approach to Europe. 4. The Swedish Approach to Europe. 5. The British Approach to Europe. 6. A Comparison of Strategic Marketing Approaches. 7. The Strategic Role of Industrial Marketing Management. 8. The Dimensions of Industrial Marketing Strategy. 9. Conclusion. Appendix 1: The Research Methodology. References. Index.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
||||
