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OverviewThe innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation. Full Product DetailsAuthor: Michael Hulsmann , Nicole PfeffermannPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K Edition: 2011 ed. Dimensions: Width: 15.60cm , Height: 2.30cm , Length: 23.40cm Weight: 1.730kg ISBN: 9783642172229ISBN 10: 3642172229 Pages: 486 Publication Date: 28 February 2011 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Awaiting stock The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsIntroduction.- Part I-Strategic Perspectives on Innovation.- Part II-Communicative Perspectives on Innovation.- Part III-Integrated Perspectives on Innovation.- Part IV-Best Practices.ReviewsAuthor InformationProf. Dr. Michael Hulsmann is Associate Professor of Systems Management. In March 2009 he took over the 'Systems Management' field of studies at the School of Engineering and Science at Jacobs University Bremen. He focuses on Strategic Management of Logistics Systems. Prof. Hulsmann teaches and does research mainly in the fields of competence and technology based positioning, accomplishing of technological change in value-adding networks and setting-up of inter-organizational coordination mechanisms. Nicole Pfeffermann is a Research Fellow at Jacobs University Bremen, 'Systems Management'. Her research interests cover strategic management/entrepreneurship and organizational communication focusing on innovation communication (dynamic ICOM capability). Since March 2009 she is also a management consultant at NP Pfeffermann Consulting. Nicole Pfeffermann studied Business Economics at the University of Wuppertal. During and after her studies she gained international work experience as a consultant in brand management for global companies and as a coach for IT and management seminars. Tab Content 6Author Website:Countries AvailableAll regions |