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Overview""Strategic Sport Communication"" introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. Readers will get a thorough overview of the history, development and definition of sport communication as the sport industry and the media's relationship with it has grown, plus important insights into the sociological, legal and research issues involved in sport communication. Full Product DetailsAuthor: Paul Pedersen , Kimberly S. Miloch , Pamela C. LaucellaPublisher: Human Kinetics Publishers Imprint: Human Kinetics Publishers Dimensions: Width: 17.80cm , Height: 3.20cm , Length: 25.40cm Weight: 1.383kg ISBN: 9780736065245ISBN 10: 0736065245 Pages: 408 Publication Date: 23 April 2007 Recommended Age: From 18 To 99 Audience: Professional and scholarly , Professional & Vocational Replaced By: 9781492525776 Format: Hardback Publisher's Status: Out of Print Availability: Out of stock Table of ContentsReviewsAuthor InformationPaul Pedersen is an associate professor of Sport Communication at Indiana University (Bloomington, Indiana, USA). Kimberly Miloch's background is within the sport industry with a specific focus on sport public relations and sport marketing. Pamela Laucella is currently an assistant professor of sport communication, specialising in sport journalism and sport history at Indiana University. Tab Content 6Author Website:Countries AvailableAll regions |