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OverviewThis book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Full Product DetailsAuthor: Joachim Zentes , Dirk Morschett , Hanna Schramm-KleinPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 3rd revised ed. 2017 Dimensions: Width: 16.80cm , Height: 2.60cm , Length: 24.00cm Weight: 9.981kg ISBN: 9783658101824ISBN 10: 3658101822 Pages: 468 Publication Date: 18 October 2016 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Language: English Table of ContentsFunctions, Formats and Players in Retailing.- Strategic Marketing in Retailing.- Marketing Mix in Retailing.- Buying, Logistics and Performance Measurement.ReviewsAuthor InformationJoachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Tab Content 6Author Website:Countries AvailableAll regions |
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