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OverviewThe retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications. Full Product DetailsAuthor: Doris Berger-GrabnerPublisher: De Gruyter Imprint: De Gruyter Oldenbourg Weight: 0.770kg ISBN: 9783110543834ISBN 10: 3110543834 Pages: 456 Publication Date: 25 October 2021 Audience: College/higher education , Tertiary & Higher Education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationDoris Berger-Grabner, IMC University of Applied Sciences Krems, Austria Tab Content 6Author Website:Countries AvailableAll regions |