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9783032039804

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Marco Pironti is a Professor of Innovation Management and Entrepreneurship at the Department of Computer Science, University of Turin, Italy. He is Dean of the ICxT Interdepartmental Innovation Center and a member of the Academic Committee for the PhD program in Innovation for the Circular Economy. He is the author of more than 100 articles and other publications.  Veronica Scuotto is an Associate Professor at the Department of Economics, Management and Institutions (DEMI), University of Naples Federico II, Italy. Her main research interests are in SMEs, entrepreneurship (including entrepreneurial education and social enterprises) and artificial intelligences. She has published more than 100 articles in prominent journals and books.  Lea Iaia is a Senior Management Researcher at the Department of Computer Science, University of Turin, Italy. Her research interests are in marketing and communication processes, with a focus on organizations' utilization of emerging technologies in digital marketing. She is also passionate about information technology, innovation, technology management, and sustainability. She is the author of more than 100 articles and other publications.

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