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Overview"The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in ""long-range planning and in daily operating methodology--in, simply, the professionalism of management at all levels.""" Full Product DetailsAuthor: Conrad C. FinkPublisher: Southern Illinois University Press Imprint: Southern Illinois University Press Dimensions: Width: 18.40cm , Height: 2.20cm , Length: 23.50cm Weight: 0.771kg ISBN: 9780809313334ISBN 10: 0809313332 Pages: 416 Publication Date: 04 January 1988 Audience: College/higher education , General/trade , Professional and scholarly , Undergraduate , General Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviews"""Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect.""—Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc." """Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect.""Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc.""" Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect. Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc. Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect. --Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc. Author InformationConrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years. Tab Content 6Author Website:Countries AvailableAll regions |
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