Strategic Media Planning and Buying: Integration of Traditional and Digital Media
Author:   Basant Rathore (Sr. Vice President at Jagran Group, India)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032724577


Pages:   420
Publication Date:   31 May 2024
Format:   Paperback
Availability:   In Print   Availability explained
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Strategic Media Planning and Buying: Integration of Traditional and Digital Media


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Author:   Basant Rathore (Sr. Vice President at Jagran Group, India)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge India
Weight:   0.810kg
ISBN:  

9781032724577


ISBN 10:   1032724579
Pages:   420
Publication Date:   31 May 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Basant Rathore is Senior VP, Strategy, Brand and Business Development at the Jagran Group, India. He has worked at media agencies like Ogilvy, Mudra, Mindshare and Madison. An alumnus of MICA, Ahmedabad, he has conducted over 30 media workshops. Over the last decades he has been a visiting faculty at MICA, IIMC, XIM Bhubaneshwar, IMT Ghaziabad and Flame University, among others.

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