Strategic Management for Travel and Tourism

Author:   Nigel Evans ,  David Campbell ,  George Stonehouse (Newcatle Business School, UK)
Publisher:   Routledge
ISBN:  

9781281013361


Pages:   421
Publication Date:   23 April 2012
Format:   Electronic book text
Availability:   In stock   Availability explained
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Strategic Management for Travel and Tourism


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Overview

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Full Product Details

Author:   Nigel Evans ,  David Campbell ,  George Stonehouse (Newcatle Business School, UK)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781281013361


ISBN 10:   1281013366
Pages:   421
Publication Date:   23 April 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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