Overview

The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, there has been a shift in the nature of the relationship between business organizations and society, with business organizations increasingly playing a more proactive role in wider societal issues. Strategic Management and International Business Policies for Maintaining Competitive Advantage allows executives to implement the necessary business policies and strategies in order to help the organization maintain a competitive advantage in a global complex environment. By doing this, organizations will be more proactive than reactive in shaping their own futures. This book allows organizations to initiate and influence activities. Covering topics such as ethical business marketing, leadership capabilities, and strategic management, this premier reference source is an excellent resource for business leaders and executives, managers, entrepreneurs, marketers, economists, government officials, students and educators of higher education, librarians, researchers, and academicians.

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9781668468456

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Ailson De Moraes is the Deputy Director for Kaplan and Royal Holloway Undergraduate Programme, Singapore. He has a Bachelor's and Master's degrees from Andrews University, Michigan, USA and an MA in Business and Culture Studies from City University, London; a Postgraduate Certificate from Fundacao Getulio Vargas, Brazil, and University of California, Irvine. Ailson has also a Postgraduate Certificate in Skills of Teaching to Inspire Learning (Accredited programme by the Higher Education Academy) from Royal Holloway Educational Department. Ailson has attended a number of executive and non-executive programs along his career as an academic and professional in management and business. He has extensive management and business experience, having been worked in a variety of industrial and commercial sectors in international organisations in Brazil, Portugal, Switzerland and the UK. With a profound interest in globalisation and cultures, Ailson travels extensive around the world teaching and attending/presenting in international conferences and seminars; and he speaks fluent three main international languages – Portuguese, English and Spanish. Ailson is an adjunct professor for the iMBA UCL, University College London and Peking University China, and he is a guest lecturer for the MBA for HELBUS, Helsinki Business School in Finland. Ailson was previously a guest lecturer for the MBA at the SPACE, University of Hong Kong, and for the executive programme, St Martins Institute, Malta.. Ailson is a Fellow of three prestigious British institutes, The Higher Education Academy (FHEA), the Chartered Management Institute (FCMI) and the Institute of Administrative Management (FInstAM). He is also a member of the British Academy of Management (BAM) and the Center for Public Services Organisations (CPSO).

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