Overview

This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage. With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.

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9781529691566

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Marc K Peter is Professor of Digital Business at the School of Management at HES-SO Valais-Wallis (Switzerland)  and faculty member at the University of Rochester (USA), the University of Bern′s Rochester-Bern Executive Programs (Switzerland), and at Charles Sturt University (Australia). He has over 30 years of professional experience in Swiss SMEs and large enterprises, including eBay, E*TRADE (ANZ) and LexisNexis in Europe and Asia-Pacific. Professor Peter’s research interests include digital strategy, digital transformation, digital leadership, digital marketing and cybersecurity. He studied Electronic Business Engineering at BFH (Switzerland), Corporate Finance at UC Berkeley (USA), obtained his Master of Marketing from the University of Basel (Switzerland), Executive MBA from BFH (Switzerland) / Babson College (USA) / PKU (China) and Doctor of Business Administration from CSU (Australia). He is a Fellow of Advance HE (UK), the British Computer Society (UK) and Chartered Institute of Marketing (UK). Johan P. Lindeque is Head of the Science.Lab and Head of the Focus Theme “International Market Strategies for SMEs” at the FHNW School of Business (Switzerland). He has previously held the position of Assistant Professor of Strategy at the University of Amsterdam Business School (The Netherlands) and as Lecturer in International Business at Queen’s University Management School, Belfast (UK).  His research interests focus on firms’ strategic responses to transition processes, including digital transformation, the sustainability transition and global economic integration processes.  Dr Lindeque obtained his Bachelor of Business Administration BSc (Hons) and PhD degrees from the University of Bath School of Management (UK). He is an editorial board member of the Journal of World Business and Journal of International Business Studies. 

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