Overview

For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses. Each case set in the book focuses on a particular arts entrepreneur within the context of a range of creative businesses, from performance to videography. To facilitate classroom adoption, the authors provide expert guidance on getting the most from case-study-based learning. Additional features include insights into the key decision-making models in each case, analysis by a leader in the arts entrepreneurship education field on the factors forcing a decision and a broad view on the arts ecologies surrounding each example. Suitable for students in arts management programs as well, this book introduces readers to case-based learning via practical examples that give students insight into strategic decision-making in the creative industries. Extensive teaching notes are available for instructors. To gain access, visit www.routledge.com/9781032539577.

Full Product Details

Author:   Gary D. Beckman (North Carolina State University, USA) ,  Karl Androes
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.540kg
ISBN:  

9781032539577

ISBN 10:   1032539577
Pages:   278
Publication Date:   26 August 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I: Introduction 1: The Importance of Decision Making 2: Decision-Making Models and Groups 3: Understanding and Engaging Case Studies 4: From Decision Models to Arts Cases Case Set 1: A Rural Videography Business 5: Case 1a: Freelancer or Agency? 6: Case 1b: Fall on your Sword or Blame the Client? 7: Case 1c: Wind Down or Ramp Up? Case Set 2: The Case of the Entrepreneurial Actor 8: Case 2a: Ready for the Big Leagues? 9: Case 2b: How to get the Dream Gig? 10: Case 2c: Go for the Money or the Art? Case Set 3: From Musician to Executive Director 11: Case 3a: Trombone or Non-Profit? 12: Case 3b: Mayor Daley takes Over 13: Case 3c: Hire Artists or Teachers? 14: Case 3d: Spanish Version or Not? Case Set 4: A Fashion Artist Responds 15: Case 4a: Quit your Day Job? 16: Case 4b: Do the Right Thing? 17: Case 4c: How to Retain Employees?

Reviews

"""Beckman and Androes have filled a considerable gap in the literature on arts entrepreneurship by offering practical, clear, and uniquely relevant case studies centering on the decision-making model: instructors, practitioners, and arts and creative entrepreneurship students will find this book of great value."" James D Hart, Director of Social Impact, Creative, and Arts Entrepreneurship at Southern Methodist University, Meadows School of the Arts, USA."

Author Information

Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA. Karl Androes is Co-founder of Whirlwind Performance Company, which became Reading In Motion, in Chicago.

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