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9780415812054

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'In this new work on the vital linkage between communication and stock market price Ian Westbrook challenges a number of old assumptions and provides clear evidence that the future for corporate investment lies in the vertical integration of communication throughout the firm. It is at once a good read and a significant contribution to the theory and practice of financial communication. Mr Westbrook has taken a considered approach to the vexed issue of how, why and when CEOs should engage with stakeholders: he provides timely advice on dealing with provocateurs such as news media, citizen journalists and activist investors. His description of 'proxy fights' in which corporations allow others, particularly media, to become leading actors is engaging while the case studies he has chosen provide a well-balanced complement to the processes and theories set out in a highly readable narrative. This book should be a 'must read' for everyone in the corporate world, or as Mr Westbrook argues, engaged in the corporate 'stakeholder' world rather than the 'shareholder' world.' - Dr Richard Stanton, Department of Media & Communications, The University of Sydney, Australia 'Westbrook is most instructive and current with best practice and thinking as regards navigating the capital markets. He stresses an understanding of both non-financial and basic elements of the value mosaic and is realistic in his theses, which are well resourced in academic study. Westbrook recognizes that factual information and comparative metrics only tell part of the story...colour counts. He underscores the importance of communicating with one voice and in a timely manner. This text is for the serious student of capital and value formation. Westbrook digs deep into the underlayment of the art and presents a strong case for his conclusions. This book is a standard-setter for IROs, with valuable lessons.' - Robert D. Ferris, Chair, Capital Markets Practice, RF Binder Partners 'This outstanding book will be a great resource for students, scholars, and practitioners as it combines solid theoretical background with very practical and current examples from the world of financial communications and investor relations.' - Alexander V. Laskin, Ph.D., Associate Professor and Director of Graduate Studies, Department of Public Relations, Quinnipiac University, USA 'I am delighted to say that this is a fantastic book. Not only is it the first decent, dedicated financial communications book to emerge in many years (since 1989 by my reckoning); it's also the first text to apply academic theory to financial communications in a meaningful way. I recommend it both to business and communication students alike, as well as those readers with a general interest in contemporary strategies used in financial markets.' - Clea Bourne, Lecturer, Goldsmiths, University of London, UK

'This outstanding book will be a great resource for students, scholars, and practitioners as it combines solid theoretical background with very practical and current examples from the world of financial communications and investor relations.' - Alexander V. Laskin, Ph.D., Associate Professor and Director of Graduate Studies, Department of Public Relations, Quinnipiac University, USA

Author Information

Ian Westbrook is Principal of Westbrook Financial Communications, Australia, and a part-time lecturer at the University of Sydney, having established the Financial and Investor Communication unit of study for postgraduate students in the Department of Media and Communications.

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